Work
Approach-led case studies. The judgment first, the work that shipped as proof.
01
Penske
GTM Strategy/B2B SaaS
Launching Digital Fleet, Penske's first SaaS platform, into a category that distrusts its vendors. Owned the GTM strategy and conversion architecture.
Case study →
02
Candescent
AI Product Strategy/Fintech
Personalizing digital banking across 1,300 institutions and 30M users. Owned the strategy layer and the Modes framework.
Case study →
03
SharkNinja
Product Lifecycle/Commerce
Two brands, one storefront, one shared language. Experience strategy for the replatform that unified Shark and Ninja at SharkNinja.com.
Case study →
04
Carrier
Turnaround/Multi-brand
A sprawling multi-brand estate unified into live, observable sites. Turnaround judgment at portfolio scale.
Case study coming soon
05
Flourish
Finance depth/Fintech
Wealth infrastructure depth: $2.6T+ AUM across 1,100+ firms. Finance context, framed with care.
Case study coming soon
